CASE STUDIES

• BOY SCOUTS OF AMERICA

The Boy Scouts of America recently celebrated their 100th year anniversary and has been taking advantage of the moment to renew their vision, focus direction and generate excitement about the ongoing value that the Boy Scouts provides. The Munich Group has been working with the Baltimore Area Council of the BSA to maximize social media impact, leverage excitement into their communications and develop a series of high-impact social media videos for use in donor relations and giving. The Munich Group captured various interviews and footage from the annual celebration gala at the National Aquarium and transformed these short pieces into testimonial content for the BSA YouTube channel. See the YouTube launch with all 15 videos HERE.

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• CARDIAC CARE & SAFETY, INC.

Cardiac Care & Safety is a training and supply company based in Pennsylvania that helps companies and organizations get trained and up to date with the latest first aid products and standards. With clients such as Tastycake, The Goddard School and The Salvation Army, CCSI needed a branding and content approach that would help promote their presence across the board. CCSI approached The Munich Group for a total re-brand, web and social media launch. See their branding, website and social content HERE.

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• isiFEDERAL

isiFederal is a consulting and research firm that helps businesses win federal contract and bids. The Munich Group helped isiFederal develop and launch a social media strategy including SEO, video content and customer engagement tactics. The Munich Group helped re-launch the isiFederal website, set up a content development plan and target specific search engine goals. See a video from their video blog HERE.